Boston's JATK have unveiled the soulful video for 'Don't Come Knockin''.
A creative marvel and massive undertaking, the retro visual for the indie and R&B-influenced single is positioned as recovered VHS footage of a long-lost late-night TV appearance on The Dick Griffin Goodtime Hour, where JATK appears as the musical guests.
The entire video was crafted and constructed by Jatkola and his team, giving it an authentic, lived-in feel. From the set design to the characters to the TV ad spots, everything was created in-house, and there are a handful of Easter eggs that recall '60s- and '70s-era TV talk shows. There's also a merch line tied into the video, using actual VHS tapes for the physical release, taped over whatever was recorded by whoever owned them years ago.
'It's a song about not feeling like the other person is 'for real' in a relationship -- that you're in a non-reciprocal situation, a one-sided deal, they're playing games while you're being sincere, that sort of thing,' Jatkola says. 'It us fully inspired by old school '60s R&B production that you'd hear on a Temptations or Smokey Robinson record back in the day.'
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